The University of Chicago: Graduate Studies

Joint Webinar on Selected Topics in Finance and Marketing

Tuesday, February 2, 2016 at 6:00 PM until 6:30 PMCentral Standard Time UTC -06:00

Join us for this joint webinar on "Behavioral Economics" and "Metrics & Marketing" hosted by The University of Chicago Graham School's Financial Decision Making Certificate Program and Integrated Marketing Certificate Program. Please fill out your contact information below to register.

Speaker Bios:
Ira Goldberg, Ph.D., is an Assistant Division Director for Finance and Administration at the Argonne National Laboratory.  He earned his M.B.A. at the University of Chicago Booth School of Business and his Ph.D. in economics at Southern Illinois University.

Susan Snowden, M.S., M.B.A., is a successful and independent marketing consultant. Ms. Snowden offers marketing and web marketing services to Chicago-area small businesses and professional practices and has held earlier executive positions as Senior Director of Marketing at Forsythe Technology, a global consulting firm, and Senior Vice President, Directory Marketing, at printing and media services firm, R. R. Donnelly & Sons Co. Ms. Snowden holds two advanced degrees from the University of Illinois, an M.B.A. and an M.S. in Advertising.

Program Information:
The Financial Decision Making Certificate Program is designed for emerging professionals who want to launch a career in finance, refocus on business management basics, or prepare for a top-ranked MBA program.Two rigorous required courses, Financial Accounting and Corporate Finance, lay a foundation for any successful career involving business finance. Two additional electives focus on other relevant financial areas, including economics and managerial analysis, and help provide an overall understanding of the financial industry today.

The Integrated Marketing Certificate Program is designed for emerging professionals who want to launch their marketing career or refresh it with new thinking. By taking courses in marketing, advertising, social media, web analytics, and public relations taught by high-level professionals, students will develop an understanding of the marketing industry today and will learn how to shape its future. With three core courses focused on building a solid marketing foundation and a variety of elective courses focused on traditional and new media, the Integrated Marketing Certificate program prepares students to become leaders and innovators.

Registration is no longer available.